Purple Strategies
Robert Fronk has a diverse work experience, starting with their role as the Managing Director of Reputation Strategy at Purple Strategies since May 2015. In this position, their responsibilities include driving business growth by defining, building, and protecting reputation and brand value for clients. Robert also develops proprietary approaches and services that integrate long-term strategic vision with day-to-day efforts. Prior to this, Robert served as the SVP of the Reputation Management Practice at Nielsen Company (acquired Harris Interactive) from February 2014 to July 2014. Robert also held multiple roles at Harris Interactive Inc., including EVP of Global Reputation Management Practice and Corporate Strategy and Communication from July 2012 to February 2014, Chief Marketing Officer and SVP of Global Reputation Management from July 2009 to July 2012, and SVP of Brand and Reputation Strategy from April 2004 to June 2009. Before that, Robert was the President of RNF Consulting from September 2001 to April 2004 and the Director of Brand & Experience Strategy at Sapient from January 1999 to September 2001.
Robert Fronk attended Columbia University from 1978 to 1982, where they obtained a Bachelor of Arts degree in Political Science/History.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.