Purple Strategies
Steve McMahon is an accomplished professional with extensive experience in political consulting and academia. Currently serving as an Adjunct Professor at New York University since 2011, Steve is also the Co-Founder and CEO of Purple Strategies, a role held since January 2008. Previous positions include Senior Advisor to the Chairman at the Democratic National Committee from 2005 to 2009, Founding Partner at McMahon Squier and Associates from 2004 to 2008, and Chief Strategist for Howard Dean's presidential campaign from 2003 to 2004. Steve co-founded Trippi McMahon and Squier, working there from 1991 to 2004, and served as Vice President at Doak, Shrum and Associates from 1987 to 1991. Early in their career, Steve was an Assistant Press Secretary for United States Senator Edward M. Kennedy from 1982 to 1985. Steve holds a Doctor of Law (J.D.) w/ High Distinction from the University of Iowa College of Law and a BA in English and Philosophy from the University of Nebraska-Lincoln.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.