Vinicius Barbosa is an experienced digital analytics professional with a strong background in the field, having held roles at several organizations including PurpleFire, Claro Brasil, brMalls, Zup Innovation as a Senior Digital Analytics, and SKY Brasil in web analytics. Vinicius holds a degree from UERJ, completed in 2017, and is currently pursuing further education at Universidade Federal Fluminense from January 2023 to December 2025.