Bia Zappa

Strategy Director at Purpose

Bia Zappa has a diverse work experience spanning across multiple companies and roles. Bia currently works at Purpose as a Strategy Director. Prior to this, they were an Associate Strategy Director at Purpose. Bia also held the position of Group Strategy Director CUBOCC US at CUBOCC, where they played a crucial role in shaping the business model, processes, and goals of the company. Bia was responsible for promoting and sustaining organic growth for the agency. Bia's experience also includes working as a Senior Strategist at New Content, where they specialized in Branded Content and Branded Entertainment. Bia was responsible for business understanding, research, insight generation, and media strategy for global brands. In addition, Bia has experience in marketing coordination and trade marketing at Unilever, specifically for the Rexona and Oral Care brands. Overall, Bia's work experience demonstrates their expertise in strategy, business development, and marketing coordination.

Bia Zappa obtained a Bachelor's Degree in Social Communication with an emphasis in Marketing from ESPM Escola Superior de Propaganda e Marketing in 2008. In 2014, they pursued further education in Digital Communication and Media/Multimedia at General Assembly.

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Previous companies

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Timeline

  • Strategy Director

    October, 2022 - present

  • Associate Strategy Director

    May, 2021

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