Gabriela Mordhorst

Gabriela Mordhorst is a skilled business professional currently serving as Business Manager at Purpple since July 2023 and as a Partner at LUÉHB since June 2021. With extensive experience in sustainability and marketing, Gabriela held the position of Sustainability and ESG Manager at St Marche from January 2013 to April 2023, where responsibilities included structuring the ESG impact strategy and implementing programs focused on diversity, inclusion, and waste management. Previous roles encompassed Business Development Manager and Innovation & New Formats Coordinator, where contributions were made towards digital transformation and omnichannel strategies. Gabriela's early career included marketing roles at Eataly Brasil and Empório Santa Maria, alongside product management experience at Brinquedos Estrela and a trade marketing internship at Dell. Gabriela holds an Executive MBA in Marketing from ESPM, expected to be completed in June 2024, and a Bachelor's degree in Social Communication with a concentration in Advertising and Marketing from the same institution.