Jennifer Hensley

Jennifer Hensley is the current Chairman at Pursuit and has over 17 years of experience in the field of marketing. Jennifer began their career as an Independent Kitchen Consultant at Pampered Chef in 2002 and held that position for two years before taking on a role as Assistant Director Field Digital Promotion at Northwestern Mutual in 2005. In their 14 years at Northwestern Mutual, Jennifer was responsible for driving advisor adoption of digital marketing across the distribution system. Jennifer led promotional efforts for the prospect & advisor websites, client segmentation, social media, and email marketing. Jennifer also collaborated directly with leaders and stakeholders to align and drive support of change to improve overall results. In September of each year, they reviewed data to conduct root cause analysis and create recommendations. Additionally, they initiated communication plans to increase awareness and integrate strategies within the sales cycle. At Northwestern Mutual, Jennifer led a team of 20 in cross-functional departments. During their time there, they surpassed the annual goal for prospect invites by September and achieved 147% of invites goal and 125% of advisor participation goal. 47% of registered prospects applied to purchase a product. Jennifer also surpassed the annual goal for digital marketing tool adoption by September, achieving 119% of goal with a 19% year over year increase. Jennifer drove these results across over 6,000 advisors and more than 15,000 employees in 72 offices across the country.

Jennifer Hensley has a bachelor's degree in marketing from the University of Missouri-Columbia, a business degree from Drake University, and is certified as a group fitness instructor from ÅF. Jennifer also has financial certification from The American College of Financial Services as both a Certified Financial Consultant (ChFC) and Chartered Life Underwriter (CLU).