Russell H. Greenfield

In addition to his role as medical director to PurThread, Russ is Director of Greenfield Integrative Healthcare, PLLC, and President of Greenfield Consulting, LLC. He completed his residency training in emergency medicine at Harbor / UCLA Medical Center and subsequently entered into an administrative / teaching fellowship at the same institution.

Russ moved to Charlotte and became involved in the emergency medicine residency program at Carolinas Medical Center, where he was honored as the inaugural recipient of the Golden Apple Award for Excellence in Teaching. He later became one of the first four physicians worldwide to graduate from the Fellowship in Integrative Medicine at The University of Arizona College of Medicine under the direct tutelage of Dr. Andrew Weil.

Russ was a consultant in the development of national model guidelines for the use of complementary and alternative therapies, is co-author of Healthy Child, Whole Child (2nd ed. HarperCollins, 2009), and was founding medical director of Carolinas Integrative Health, a freestanding center in Charlotte, NC owned and operated by the Carolinas HealthCare System.

Russ currently maintains a medical practice in Charlotte, is a clinical professor of medicine at the UNC-Chapel Hill School of Medicine, develops wellness information for shoppers for Harris Teeter, Inc, and consults with other businesses and organizations on integrative wellness initiatives. He has been a frequent guest on The Dr. Oz Show.