Ariel Blumenfeld Palacios

Ariel Blumenfeld Palacios has a diverse work experience in the field of marketing and analytics. Their most recent role was as the Director of Analytics & SEO at Rompecabeza - The Marketing Company. In this position, they led a team of approximately 20 people and were responsible for the growth strategy of the department within the company and other companies in the Grupo RCD. Prior to this role, Ariel held the position of Marketing Technologist at the same company, where they implemented data-driven marketing strategies and ensured alignment between marketing and technology implementation. Ariel also has experience as an Analyst and Performance Manager for multiple clients, where they were responsible for digital advertising accounts and media planning. They also have experience in sustainable marketing as a Practitioner at the Faculty of Economics and Business - University of Chile. Ariel has previously worked as a Digital Marketing Consultant, an Assistant in Data Analysis, and in administrative and service roles at various restaurants.

Ariel Blumenfeld Palacios pursued a Licenciatura en Ciencias de la Administración de Empresas at Facultad de Economía y Negocios - Universidad de Chile from 2016 to 2020. Prior to that, in 2015, Ariel completed a course in Producción Musical en Ableton Live at Academia Sound Creative. In 2014-2015, Ariel studied Ingeniería Civil Industrial at Universidad Técnica Federico Santa Maria.

In addition to these educational qualifications, Ariel has obtained various certifications. These include a Curso de Introducción a Google Tag Manager, Curso Técnico de E-Mail Marketing, Curso de Growth para E-mail Marketing, Curso de Automatización para E-Mail Marketing, Curso de Fundamentos de Email Marketing, and Metodologías para la Innovación, all earned in 2023 from Platzi and Upskill. Ariel also completed a Curso de Notion from Platzi in 2023, a Curso de Prompt Engineering con ChatGPT from Platzi in 2023, and became an ICAgile Certified Professional in 2023. Furthermore, Ariel has obtained certifications in Google Analytics 4 (GA4) from AdveiSchool in 2022, SEO para negocios locales en Google from Crehana in 2021, Cómo ganar posicionamiento orgánico y estratégico en Google (SEO) from Desafío Latam in 2020, Domina Google Analytics y la Analítica Digital from Crehana in 2020, Facebook Ads para expertos: Domina estrategias avanzadas from Crehana in 2020, Conceptos básicos de Google Tag Manager from Google in 2020, Google Ads Display from Google in 2020, Google Ads Search from Google in 2020, Google Analytics para Principiantes from Google in 2020, and Marketing de Contenido Avanzado from Rock Content in 2019. Finally, Ariel obtained an Examen de Principios Fundamentales del SEO certification from Semrush in 2021.