Lars M.

Lars M. is an accomplished marketing and communications professional with extensive experience in project management and event production. As the founder of FUEL Marketing Services since December 2011, Lars has been instrumental in developing strategies for brand experiences across multiple channels. Currently, Lars serves as the owner of Exhibition Continues, focusing on innovative display solutions, and as the Event Director for ABN AMRO Bank N.V., overseeing projects for the C-Suite. Additional roles include Commercial Looks Manager and Market Launch Manager for Calvin Klein at PVH Corp, where Lars manages content development and event support. Previous positions at Tommy Hilfiger, as well as co-founding ventures such as Gebbetje and Joost & Paul, further showcase Lars's diverse expertise in branding and creative expression. Educational qualifications include a bachelor’s degree in Marketing Communications from New York University and various A-levels from educational institutions in Amsterdam.