Yuri Hollerbach

Yuri Hollerbach is an accomplished professional with extensive experience in customer transformation and innovation, currently serving as Director at PwC Brasil since September 2013. In this role, Yuri leads a dynamic team focused on transformative projects that enhance sales excellence, customer experience, digital transformation, and marketing across various industries throughout Brazil and Latin America. Previously, Yuri held positions as Senior Manager and Manager at PwC, successfully implementing multiple transformation programs and developing the Digital Upskilling program, which trained over 4,000 employees. Additionally, Yuri contributes to academia as a Professor in the online Digital Business MBA at FIAP. Yuri holds an MBA in Data Intelligence & Analytics from FIAP and a degree from Universidade Federal de Minas Gerais.