Silvia Ortiz de Zárate

Silvia Ortiz de Zárate is a seasoned professional with extensive experience in digital marketing and knowledge management, currently serving as a Digital Marketing & Knowledge Senior Manager at PwC España since January 2002. In this role, Silvia leads a team of six, manages a €1M investment, and oversees relationships with over 50 vendors to support organizational objectives through content and research analysis. Previous positions at PwC included Knowledge Manager, coordinating research units and aligning teams, and Knowledge Supervisor, focusing on industry-specific information dissemination. Silvia's career began with roles at ONO, Instituto Cervantes, and PRESS CUTTING SERVICES LIMITED, emphasizing information management and competitive intelligence. Academic credentials include degrees in Information Sciences and Librarianship from Universidad Complutense de Madrid, alongside specialized training in digital marketing, talent management, and big data analytics from prestigious institutions such as Esade and IESE Business School.