Serge Born

Serge Born is a seasoned professional with extensive experience in brand management and design, currently serving as the Head of Brand, Sponsoring & Campaigns at PwC Switzerland since March 2015. In this role, Serge leads campaigns and oversees brand and sponsorship activities, ensuring alignment with global brand vision and strategies. Prior to PwC, Serge held the position of Brand & Design Manager at FIFA from August 2004 to February 2015, where responsibilities included developing brand strategies, managing corporate identity, and overseeing event-related branding for major tournaments. Additionally, Serge has experience as a radio presenter at Radio 3FACH and as a Polygraf at KUP Werbeagentur. Serge holds a CAS in Design Leadership from ZHdK and a CAS in Brand Design from Lucerne University of Applied Science & Arts, among other educational qualifications.