Esther Cardenas Jaldon

Esther Cardenas Jaldon is a seasoned professional with extensive experience in digital transformation and operational efficiency within the financial services sector. Currently serving as Director of Banking Transformation at PwC since January 2022, Esther leads strategic initiatives that deliver product innovation and strengthen client relationships at senior levels. Prior to PwC, Esther held the role of Technology Consulting Manager at Accenture, where expertise in end-to-end solutions and team leadership contributed to enhancing business positioning. Esther also served as Information Technology Manager at Starr Companies, focusing on aligning technology platforms with business objectives, and as Manager of Strategy Operations at Plomo Shoes, leading cross-functional teams to drive strategic decisions. Esther holds a degree in Business Administration and Economics from Universidad de Huelva and a Master's in International Economics from the University of Valencia.