Francesco Boccassi is a Director at PwC, specializing in Salesforce and CRM program management, with a focus on immersive and spatial solutions, Web 3.0, and XR. With a decade of consulting experience, Francesco leads customer transformation projects and oversees the pre-sales for the Immersive & Web 3.0 area. They have demonstrated expertise in managing complex digital initiatives across various industries and have a passion for blockchain, NFT, and virtual reality. Francesco co-founded a digital laundry service and launched a magazine focused on Salesforce and digital technologies, showcasing their commitment to innovation and collaboration. They hold both a Bachelor's and a Master's degree in Computer Engineering from Università di Roma Tor Vergata, graduating with honors.
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