Sylvia Zenthöfer

Sylvia Zenthöfer is a Senior Consultant in Public Management Consulting at PwC, with a robust background in digital transformation and data management. Previously, as Head of Digital Transformation & Data Analytics at GaPa Tourismus GmbH, Sylvia led the digitalization strategy for the Garmisch-Partenkirchen destination, implementing advanced AI technologies to improve productivity and customer experiences. Sylvia's extensive experience also includes roles as Senior Manager Digital Marketing at Motel One Group, where effective management of a digital membership program was achieved, and Account Manager at Wunderman, focusing on customer relationship management. Educational credentials include a Master of Science in International Management for China from SOAS University of London and a Bachelor degree in Chinese and Business Studies from the University of Vienna.