PWX Solutions
Eileen Chan has over 25 years of experience in marketing analytics and consumer marketing. Eileen currently works at PubWorX as a Director of Marketing Analytics, where they lead a team in analyzing consumer marketing strategies across various media channels. Eileen evaluates the ROI of marketing channels to identify future sources of business. Before joining PubWorX in 2016, Eileen worked at Conde Nast for 17 years in various roles. As an Associate Director of Analytics and Reporting, they managed the implementation of retention, billing, and gift marketing campaigns for multiple brands. Eileen also served as an Associate Consumer Marketing Director, where they developed marketing plans, ensured timely execution, and streamlined manufacturing costs. Prior to Conde Nast, Eileen worked at Scholastic as a Circulation Manager, at Primedia as a Planning Analyst, and at Sanford C. Bernstein as an Assistant in the Fee Department.
Eileen Chan attended Stuyvesant High School, where they completed their secondary education. Afterward, they pursued a Bachelor of Science (B.S.) degree in Finance at Binghamton University. No specific years are provided for these educational experiences.
PWX Solutions
PWX Solutions is a full-service Direct Response and Publishing Services organization – with decades of experience creating direct response programs, both on and offline, and producing magazines for some of the world’s most well-known brands. PubWorX was founded in 2016 as a partnership between Hearst and Condé Nast to offer scale and innovation to the magazine industry. In 2017 ProCirc, the largest and most innovative consumer marketing outsourcing company in the country, was acquired by PubWorX. With our combined roster of experts, PubWorX offers custom solutions to satisfy the marketing, production and paper procurement needs of any client – large or small. In 2021 PubWorX launched PWX Solutions, expanding its expertise, technologies, services and scale to include Nonprofits, Ecommerce and other sectors. Our direct-to-consumer expertise encompasses acquisition and retention across online and offline channels — from direct mail to email to paid social media. PWX Solutions provides marketing services that leverage best practices on creative, offers, and audience targeting – all while managing aggressive cost controls ensuring maximum ROI on promotional budgets. In publishing production, we offer turnkey services across finance, distribution, procurement, premedia, and workflow technology for print and digital operations. With our track record of success, we enable you to spend less time managing production and more time growing your business.