PWX Solutions
Jim Murphy has a strong background in marketing technology and operations. Jim started their career at MicroStrategy as a Senior Production Consultant in 2000 and worked there until 2001. Jim then joined Gemstar-TV Guide as the Director of IT Fulfillment Operations, where they managed a team of 13 employees and oversaw various systems. In 2007, they moved to TV Guide Magazine, LLC as the Director of Finance and Fulfillment, where they successfully outsourced the magazine's subscription fulfillment operation, resulting in substantial cost savings. In 2010, Jim joined RealAge (A Unit of the Hearst Corporation) as the Director of Database Marketing and Analytics. Jim then moved to Hearst Magazines in 2012, where they served as the Executive Director of Marketing Technology and Operations until 2016. Currently, Jim is the Vice President of Marketing Technology and Operations at PubWorX, an agency jointly owned by Hearst Magazines and Conde Nast. In their current role, they oversee clients' marketing databases, analytics and reporting function, multi-channel marketing execution, and inbound e-commerce storefronts. Jim manages a team of over 30 full-time employees.
Jim Murphy attended Regis High School from 1987 to 1991. Jim then pursued a Bachelor of Arts degree in Chemistry at The Johns Hopkins University, completing their studies from 1991 to 1995. Afterward, they enrolled at Columbia University from 1998 to 2000, where they obtained a Master of Arts degree in Medical Informatics.
PWX Solutions
PWX Solutions is a full-service Direct Response and Publishing Services organization – with decades of experience creating direct response programs, both on and offline, and producing magazines for some of the world’s most well-known brands. PubWorX was founded in 2016 as a partnership between Hearst and Condé Nast to offer scale and innovation to the magazine industry. In 2017 ProCirc, the largest and most innovative consumer marketing outsourcing company in the country, was acquired by PubWorX. With our combined roster of experts, PubWorX offers custom solutions to satisfy the marketing, production and paper procurement needs of any client – large or small. In 2021 PubWorX launched PWX Solutions, expanding its expertise, technologies, services and scale to include Nonprofits, Ecommerce and other sectors. Our direct-to-consumer expertise encompasses acquisition and retention across online and offline channels — from direct mail to email to paid social media. PWX Solutions provides marketing services that leverage best practices on creative, offers, and audience targeting – all while managing aggressive cost controls ensuring maximum ROI on promotional budgets. In publishing production, we offer turnkey services across finance, distribution, procurement, premedia, and workflow technology for print and digital operations. With our track record of success, we enable you to spend less time managing production and more time growing your business.