PWX Solutions
Mark Walter has a diverse work experience spanning over several decades. Their most recent position is as the Consumer Marketing Director at PWX Solutions, a PubWorX Company, where they oversee and directs consumer marketing for multiple consumer publications. Their responsibilities include managing client relations, forecasting circulation P&L, implementing marketing strategies, and coordinating print and digital initiatives.
Before joining PWX Solutions, Mark was the Founder of Subscription Marketing Services, where they provided consulting services in subscription marketing, operations, and data analysis. Mark managed various projects, such as developing performance metrics, sourcing a call center, deploying marketing email campaigns, and managing relationships with marketing partners.
In 2020, Mark self-published a non-fiction book called "Everyone Loves a Parade!" Mark completed all research and manuscript drafting, project managed a team for proofreading, editing, design, and logistics, and coordinated pre-publication tasks.
From 2013 to 2015, Mark worked as the Consumer Marketing Director at Time Inc., overseeing consumer marketing initiatives and rate base management for Health, Essence, and This Old House magazines.
Prior to that, Mark held positions at American Express Publishing, Petersen Publishing, Times Mirror Magazines, Cahners Publishing, and Scholastic, where they gained experience in various aspects of circulation planning, marketing, finance, fulfillment, and operations.
Overall, Mark Walter has a strong background in consumer marketing, subscription services, book publishing, and circulation management, making him a versatile professional in the industry.
Mark Walter attended Regis High School. After completing high school, they went on to attend Georgetown University. However, no information is available regarding the specific degrees or fields of study they pursued at these institutions.
PWX Solutions
PWX Solutions is a full-service Direct Response and Publishing Services organization – with decades of experience creating direct response programs, both on and offline, and producing magazines for some of the world’s most well-known brands. PubWorX was founded in 2016 as a partnership between Hearst and Condé Nast to offer scale and innovation to the magazine industry. In 2017 ProCirc, the largest and most innovative consumer marketing outsourcing company in the country, was acquired by PubWorX. With our combined roster of experts, PubWorX offers custom solutions to satisfy the marketing, production and paper procurement needs of any client – large or small. In 2021 PubWorX launched PWX Solutions, expanding its expertise, technologies, services and scale to include Nonprofits, Ecommerce and other sectors. Our direct-to-consumer expertise encompasses acquisition and retention across online and offline channels — from direct mail to email to paid social media. PWX Solutions provides marketing services that leverage best practices on creative, offers, and audience targeting – all while managing aggressive cost controls ensuring maximum ROI on promotional budgets. In publishing production, we offer turnkey services across finance, distribution, procurement, premedia, and workflow technology for print and digital operations. With our track record of success, we enable you to spend less time managing production and more time growing your business.