PWX Solutions
Meirav Castellano has extensive work experience in customer retention marketing. They started their career in 2008 as a Marketing Manager at Source Interlink Media, where they worked until 2010. From 2010 to 2011, they served as a Marketing Manager at ProCirc. In 2011, they joined Hearst Magazines as a Retention Marketing Manager and then progressed to the role of Senior Manager, Customer Retention Marketing from 2014 to 2015. Their final role at Hearst Magazines was Associate Director, Customer Retention Marketing from 2015 to 2016. Since 2016, Meirav has been working at PubWorX, initially as Associate Director, then as Director, and currently as Executive Director, Customer Retention Marketing.
Meirav Castellano obtained a Bachelor of Science (BS) degree in Business Administration and Management, General from Boston University. Meirav completed their undergraduate studies at this institution from 2002 to 2006.
PWX Solutions
PWX Solutions is a full-service Direct Response and Publishing Services organization – with decades of experience creating direct response programs, both on and offline, and producing magazines for some of the world’s most well-known brands. PubWorX was founded in 2016 as a partnership between Hearst and Condé Nast to offer scale and innovation to the magazine industry. In 2017 ProCirc, the largest and most innovative consumer marketing outsourcing company in the country, was acquired by PubWorX. With our combined roster of experts, PubWorX offers custom solutions to satisfy the marketing, production and paper procurement needs of any client – large or small. In 2021 PubWorX launched PWX Solutions, expanding its expertise, technologies, services and scale to include Nonprofits, Ecommerce and other sectors. Our direct-to-consumer expertise encompasses acquisition and retention across online and offline channels — from direct mail to email to paid social media. PWX Solutions provides marketing services that leverage best practices on creative, offers, and audience targeting – all while managing aggressive cost controls ensuring maximum ROI on promotional budgets. In publishing production, we offer turnkey services across finance, distribution, procurement, premedia, and workflow technology for print and digital operations. With our track record of success, we enable you to spend less time managing production and more time growing your business.