Katharina Best

Katharina Best has eight years of work experience, starting with an internship in Digital & Social Media Communication at Ketchum Pleon in 2015. In 2016, they interned at Mediengruppe RTL Deutschland, focusing on Product Management and Marketing. In 2017, they worked at Light Reaction, specializing in Display & Performance Advertising. From 2018 to 2019, they were involved in New Business & Internal Communications at Havas. In the same period, they also worked as a Junior Digital Media Planner & Consultant at Plan.Net Group. From 2019 to 2020, they were a Digital Media Planner & Consultant at the same company. In 2020, they joined SmileDirectClub as a Marketing Coordinator DACH, and later became a Marketing Specialist DACH/NL. Most recently, in 2022, they joined PXL Vision as a Marketing Manager and later transitioned into the role of Head of Marketing in 2023.

Katharina Best has a strong educational background in the field of communications and marketing. Katharina obtained a Master of Arts (MA) degree in Corporate Communications & Market Management from Düsseldorf University of Applied Sciences, where they studied from 2016 to 2018. Prior to that, they completed their Bachelor of Arts (BA) in Media Management at Rheinische Fachhochschule Köln from 2012 to 2016. During their undergraduate studies, they also participated in a semester abroad program at the University of East London in 2014, focusing on business, management, marketing, and related support services.

In addition to their formal education, Katharina has pursued various certifications to enhance their marketing skills. Katharina obtained certifications in B2B Marketing from Haufe Akademie in March 2023, as well as B2B Marketing Foundations and Leadership Foundations from LinkedIn in November 2022. Katharina also acquired certifications in SEO (Search Engine Optimization) and Marketing Tools from LinkedIn in November 2022, and in SEO Grundlagen from LinkedIn in August 2022. Furthermore, they obtained certifications in Advertising on LinkedIn and Marketing on LinkedIn from LinkedIn in April 2022. Katharina's certifications also include the Google Ads Search Certification from Google Ads, which they obtained in April 2020.