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Annuska "Nush" Arponen

Chief Brand Experience Officer at Pyypl

Nush Arponen has a diverse work experience spanning several industries and roles. Annuska "Nush" started their career in customer service positions and then worked as a concept designer and project director at Total Communications Scandinavia. Annuska "Nush" later became a creative concept designer and brand strategist at SEK PRO Oy, where they worked with notable clients such as Nokia. Nush also worked as a brand concept strategist at Kunde & Co, a renowned branding and marketing strategy agency. Annuska "Nush" then moved on to become a change management consultant at Trainers' House, a leading change management company. Nush also served as the CEO and Managing Director at Digital and Advertising Agency Kirnauskis 2.0. After that, they joined Inseller, a UAE-based global e-commerce platform, as the Chief Operations Officer. Nush's entrepreneurial ventures include being a marketing consultant and artist manager for contemporary artist Maiju Tirri, and establishing and managing the Middle-East market for artist Laura Laine. Annuska "Nush" then became the Chief Executive Officer and subsequently the Chief Brand Experience Officer at Pyypl, a blockchain-based payment technology company. Currently, Nush is the lead singer, songwriter, and artist behind Nush Unbrushed, where they embrace their passion for music.

Annuska "Nush" Arponen began their education in 1996 at the Helsinki School of Economics, where they pursued a Bachelor of Business Administration (BBA) degree in International Business and Marketing. Annuska "Nush" attended this institution until 1999.

In 1998, Annuska Arponen had an opportunity to study abroad at Groupe ESC Troyes en Champagne in Troyes, France. During this time, they focused on International Marketing, further enhancing their knowledge in the field of International Business.

No additional information regarding their education history is provided beyond the given chronological information.

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Timeline

  • Chief Brand Experience Officer

    January 1, 2020 - present

  • Chief Executive Officer

    March 1, 2017