Martine Darlington

Martine Darlington is an accomplished marketing and eCommerce professional with extensive experience in global transformation and digital strategy. Currently serving as the Global Transformation, Marketing & Ecommerce Capability Director at PZ Cussons, Martine effectively translates business strategies into actionable workstreams, leading cross-functional teams to implement advanced MarTech and AI solutions. Previous roles at PZ Cussons include Global Digital Transformation Director and Global Head of Digital Sales, where a significant focus was placed on enhancing consumer experiences and establishing eCommerce strategies. Prior to PZ Cussons, Martine held various positions at Britvic Soft Drinks, leading online and omnichannel marketing strategies, and at BAT and SCAN COIN PACKAGING LIMITED, demonstrating a strong foundation in sales and marketing. Martine holds a Bachelor of Arts in Human Communications from The Manchester Metropolitan University.