Segun Oluwalana

Segun Oluwalana is a Digital Marketing and Growth Manager at PZ Cussons since March 2022, overseeing digital and e-commerce initiatives at Haier-PZ, focusing on consumer engagement and campaign effectiveness. Prior experience includes serving as a Growth Marketer at Bankly, where Segun successfully scaled a FinTech product to 73,000 users within three months through viral marketing. Segun also worked as a Digital Marketing Executive at Zenith Bank Plc, directing advertising designs and developing digital strategies to enhance visibility. Additionally, Segun held the position of Social Media Executive at Royal Roots Television, implementing brand management strategies to boost engagement and customer trust. Segun holds a Bachelor of Science in Economics from Osun State University.