Susanty Afkar

Susanty Afkar is a seasoned professional with extensive experience in digital marketing and media transformation. Currently serving as Senior Manager of Media & Digital Transformation at PZ Cussons since July 2022, Susanty previously held leadership roles at HSBC, including Vice President of Digital Performance and Social Media and VP of Digital Marketing from August 2018 to June 2022. Other notable positions include General Manager at iProspect, where responsibilities encompassed strategic direction and operations, and University Lecturer at STIKOM ITKP, teaching digital advertising. Susanty also contributed to organizations such as Inbound Marketing Indonesia and FEMINA GROUP, focusing on client services and business development. With an educational background in Public Relations and Communication from the University of Indonesia and Universitas Indonusa Esa Unggul, Susanty combines academic knowledge with practical expertise in the digital landscape.