As Dutch marketleader in frozen petfood we are driven by a simple aim: unlocking the remarkable potential of natural pet food.

With our Smuldier brand we market the biggest A-brand for dog-meals in the Dutch supermarketchannel and we are also marketleader in the Dutch frozen petfood segment. At the same time frozen petfood is still an unknown segment to most petparents. We have the ambition to make frozen pet food a full-fledged alternative for daily feeding moments in the eyes of pet parents, in addition to kibbles and canned food.

Q-Petfood brings natural happiness to the lives of petparents. We choose as much as possible for natural raw materials and focus on ensuring that the pet not only gets its nutritional needs, but above all can enjoy their daily meals.

Pets are usually seen as potential patients in the pet food sector. Almost every pet food brand claims attibutes for preventing potential health problems. While for petparents, having a dog or cat brings friendship and love into their lives. At Q-Petfood we feel that -just like us as human beings- pets should also enjoy their daily meals. By turning feeding moments into real moments of enjoyment for the pet, the friendship between family members and their dog or cat will further strengthen. It goes without saying that it is also nutritionally balanced food.

Our businessvalues in 3 Q’s:
•	Quirky: we do things our own way. Challenging the status quo in the petfood sector with innovative new concepts in natural petfood and distinctive brand building gives us energy.
•	Questions: we don't take anything for granted. We are naturally curious and constantly pushing ourselves asking questions in how to improve consumer insights, concepts and user experience.
•	Quality: in everything we do, the quality of our work and products comes first. Based on the latest scientific insights pet parents and their dogs/cats can be assured that they can safely enjoy our qualified products.

Q-Petfood

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