Cheb D. serves as the Head of User Experience & Design for Qantas Loyalty, overseeing a growing UXD team and enhancing the design of digital products and services across various sectors within the company. Cheb D. has held multiple roles at Qantas, including Senior Manager UX & Design for Ventures and Lead UX Strategist, where efforts focused on UX research and design for insurance and wellness programs. Previous experience includes positions as the UX Director at Bound, Director of User Experience Design at News Corp, and consulting roles for major organizations such as IAG and ABC. Cheb D. also contributes as a UX & Design Mentor at General Assembly and possesses advanced degrees from Swinburne University of Technology, the University of California, Berkeley, and Western Sydney University.
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