Peter Löfgren

Peter Löfgren is currently the Head of Design at Qantas, where they focus on driving organizational change through a design-centered approach. They have previously held leadership positions, including Director of Customer Centered Design and Head of Design Transformation at Westpac Group, and have extensive experience in global UX design and service design. Peter’s background includes roles at the Australian Broadcasting Corporation, Freeview Australia, and F-Secure Corporation, among others, and they have a Bachelor of Arts in Film & Media Studies from Stockholm University.