Muhannad Alhumaid

GM at Qawafel

Muhannad Alhumaid has a diverse and extensive work experience in various industries.

Muhannad currently holds the position of GM at Qawafel, a startup, where they oversee daily operations and ensures the organization functions efficiently. Muhannad is responsible for developing and implementing operational policies, managing different departments, and devising strategies to improve productivity and profitability.

Prior to this role, Muhannad worked as the Head of Strategy and Investment at Qawafel, where they played a pivotal role in expanding the business and restructuring underperforming divisions. Muhannad successfully launched a new business model, reduced costs, and led investment fundraising efforts.

Muhannad also gained valuable experience at companies such as Amazon, AMS BAESHEN & CO., Procter & Gamble, Saudi Goody Products Marketing Co. Ltd., and MTH Trading & Constructions Est. At Amazon, they served as the Head of Fashion Marketplace, where they transformed the Saudi fashion business by improving sales management performance, establishing strategic partnerships, and implementing a new operating model.

During their tenure at AMS BAESHEN & CO., Muhannad led the food and beverages commercial and marketing teams, achieving significant sales growth and diversifying the portfolio. Muhannad also contributed to brand development, optimization of operations, and budgeting processes.

At Procter & Gamble, Muhannad managed laundry detergent brands and fabric enhancers, delivering impressive growth in sales and market share. Muhannad developed innovative marketing strategies, implemented successful communication campaigns, and achieved record-breaking growth within the region.

Muhannad's career began as the Founder and Head of Business Development at MTH Trading & Constructions Est., where they established a successful supplier business serving the Saudi Government Sector.

Overall, Muhannad Alhumaid has showcased strong leadership, strategic thinking, and a track record of achieving remarkable results in their various roles throughout their career.

Muhannad Alhumaid began their education by earning a Bachelor's degree in Finance from the University of Business & Technology, which they completed from 2010 to 2013. Muhannad then pursued further education and obtained a Master's degree with a concentration in Marketing from the same university, which they completed from 2013 to 2015. In order to enhance their skills and knowledge in the business field, Muhannad attended the London Business School, where they completed an Executive Master of Business Administration (EMBA) with a focus on Organizational Leadership from 2020 to 2022.

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Timeline

  • GM

    July 1, 2023 - present

  • Head of Strategy

    July, 2022