Beatriz Polo Bretos

Beatriz Polo Bretos currently serves as the Director of Guest Experience and Loyalty at Qiddiya, overseeing Six Flags Qiddiya Theme Park and Water Theme Park since May 2024. Prior to this role, Beatriz held various positions at Iberia, notably as Head of Loyalty and IBP Product Owner, where responsibilities included defining the Iberia Plus strategy from September 2019 to May 2024. Earlier experience includes consulting roles at Accenture and Deloitte, focusing on digital marketing and strategic consulting in marketing and sales, respectively. Beatriz's educational background encompasses a double degree in Marketing and Commercial Management from ESIC Business & Marketing School, a Master's degree in Digital Marketing and E-commerce from EAE Business School, and studies at Grenoble Ecole de Management.