There is no system in place for consumer product brands to track who is consuming and recycling their products. Brands don't have any data on their recycled products: Who's recycling? How many products are recycled? Which products are recycled? Where is the recycling taking place? And regulations are coming. Packaging waste created by brands is a $441 billion problem.

Qii78 is a fully automated, user-centric, brand and consumer engagement channel, powered by the proprietary technology of the Qii78 on-pack mark. It quantifies sustainable goals, views lifecycle data and builds customer loyalty.

Qii78's inducement channel for brands, consumers and the planet is delivered through our proprietary web and mobile app.

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