QRi Consulting help our Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the motivations and behaviour of their Customers and translating those Insights into actionable recommendations. 

Consumer understanding has never been more important. In the age of Big Data, making sense of what your customers really think & feel, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.

QRi (Qualitative Research International) Consulting is an independent Strategic Insight Agency based in London, which helps you understand the motivations and behaviour of your customers, around the world.

QRi have over 35 years experience providing Human Understanding for Business Success, using Consumer Psychology, combined with Sociology, Anthropology, Ethnography & Behavioural Economics, together with an astute understanding of Business Objectives. 

Specialists in Country & Destination Branding, Luxury, Automotive, Retail and Digital Technology.

QRi Consulting

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