Fotini Mavrou

Fotini Mavrou has considerable experience in various marketing roles. In their current position as the Product Marketing Lead at QUALCO, they are responsible for marketing initiatives. Prior to this, they worked as a Digital Marketing Executive at Vermantia, where they conducted market research and implemented tailored marketing initiatives. Fotini also optimized content for SEO and assisted in inbound marketing activities. Earlier in their career, as a Marketing Intern at Google, Fotini led the Agency Acceleration Program and collaborated with the EMEA team to improve program efficiency. Fotini also worked as a Digital Marketing Specialist at Codibee, managing social media strategy and Google and Facebook Ads campaigns. Additionally, Fotini gained experience as a Sales & Marketing Assistant at LOZOS S.A., where they managed social media accounts, optimized Google Ads campaigns, and assisted in key customer management.

Fotini Mavrou holds a Bachelor's degree in Marketing and Communication from the Athens University of Economics and Business, which they obtained from 2010 to 2015. Fotini also holds a Master's degree in Entrepreneurship/Entrepreneurial Studies from the Alba Graduate Business School, acquired between 2018 and 2019.

Fotini has obtained several certifications, including LinkedIn Certified Marketing Insider, LinkedIn Content and Creative Design, LinkedIn Marketing Solutions Fundamentals, LinkedIn Marketing Strategy, Content Marketing, Email Marketing, Google Ads - Display Certification, Google Ads - Measurement Certification, Google Ads - Search Certification, Google Analytics Certification, Social Media Marketing, SEMrush SEO Toolkit Exam, Growth-Driven Design, Inbound Marketing, and ECDL Core. The years of obtaining these certifications range from 2020 to 2023.