Ainslie Williams

Ainslie Williams has a diverse and extensive work experience in various roles and companies. In 2001, they started their career as a Research Executive at Bread & Butter Research & Strategy. Ainslie then moved to TNS as a Senior Research Executive from 2003 to 2005. In 2005, Ainslie became a Research Manager at Swapit, where they established the research business within an online trading agency. Ainslie contributed by developing a youth industry report and executing a youth immersion program for Hasbro. From 2007 to 2011, Ainslie worked at VIVID, initially as a Research Director and later as a Director - Qualitative Research. Ainslie was responsible for driving the business, delivering high-quality research, and specializing in youth and healthcare initiatives. During their time at VIVID, Ainslie won awards and co-wrote papers on youth and healthcare research. In 2016, Ainslie took on the role of Senior UX Researcher at Vivant before starting their own company, AWRS, in the same year. At AWRS, they operated as the owner and qualitative researcher. In 2016, Ainslie also became the CEO and Co-Founder of Qualie, a self-service, video-driven market research platform that blends qualitative and quantitative insights. Ainslie continues to hold this role as of 2020. Throughout their career, Ainslie has worked with notable clients such as AstraZeneca, The Coca-Cola Company, and Tesco.

Ainslie Williams completed Bachelor of Commerce degree with a focus on Marketing and Psychology from Macquarie University, from 1998 to 2000. In 2017, Ainslie also participated in the E3 Program at SBE Australia, but no specific degree or field of study was mentioned.