Alexander Trotter

Co-founder Multi Brand QSR at Quality Foods Africa Group

Alexander Trotter is a seasoned professional with extensive experience in entrepreneurship, advisory services, and financial management. Currently serving as Director at Forecastle Partners since May 2020, Trotter specializes in providing strategic services across various sectors, particularly in financial services and consumer markets. Trotter co-founded Quality Foods Africa in January 2017, which has become West Africa's fastest-growing digital quick-service restaurant brand. Additional roles include Non-Executive Director at UBA UK and Co-Founder of The West Africa Spirits Company Limited, established in January 2023. Trotter also held a significant position as Partner at Newmarket Asset Management LLP, focusing on frontier market investments. A Portfolio Manager at Fulcrum Asset Management from 2009 to 2014, Trotter's career spans various roles in financial services, including senior positions in M&A and corporate finance. Trotter's academic background includes education from Oriel College, Oxford, Imperial College London, and Choate Rosemary Hall.

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Quality Foods Africa Group

Quality Foods Africa is building quality, fast and nutritious food business, with a pan-African ambition. QFA is founded and controlled by experienced ‘on-the-ground’ investors and F&B operators. Our mission is to provide global standards of dining experience, hygiene and first class service to Africa’s consumers - We are a assembling a diversified portfolio of internationally proven, leading quick service restaurant brands for roll-out across the continent. Our ambition is to be one of Africa’s largest and most successful multi-brand franchise operators. Africa is the next destination in quick service restaurant space. The QSR industry is in its infancy - whilst customer demand is growing in sophistication and purchasing power.


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201-500

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