Alexandra Mar is a skilled research consultant currently with Qualtrics since April 2024, following a role as senior research manager at Zinklar in early 2024. Prior experience includes insights manager and junior insights manager positions at EyeSee, where Alexandra specialized in designing and executing research studies globally, data analysis, and account management. Prior to EyeSee, Alexandra served as a marketing strategist at Doma Medical and Visionaria Games, focusing on communication strategies, digital marketing, and market research for product launches in North America. Alexandra holds a Master’s degree in Market Research & Consumer Behaviour from IE Business School and a Bachelor’s degree in Marketing from Universidad Iberoamericana, complemented by studies at RMIT University.
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