Erik Andersen is a retired voice of customer and market research professional with extensive experience in brand and customer experience management. They served as Senior Vice President at GfK Custom Research, LLC from 1997 to 2016, focusing on new business development and client consultation. Currently, Erik is a Subject Matter Expert and Principal Research Consultant at Qualtrics, advising top enterprise clients on customer experience programs. Erik also held notable positions at organizations such as Thrivent Financial and Ecolab, and they earned a Master's degree in Sociology from Iowa State University and a Bachelor's degree from Luther College.
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