Peter MacArthur is an experienced marketing professional with a strong background in digital performance marketing and account-based marketing (ABM). Currently serving as Marketing Operations Manager at Qualtrics since August 2017, Peter has held various roles including Digital Performance Marketing Manager and Global Digital Marketing and ABM Senior Analyst, focusing on enhancing the company's thought leadership. Prior to this, Peter was a Research Assistant at Brigham Young University, where modeling traffic and crash data using Bayesian methods was a key responsibility. Earlier experience includes tutoring high school students in ACT preparation. Peter holds a Bachelor's degree in Statistical Science from Brigham Young University.
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