Wei Zheng MBA

Wei Zheng MBA has over 15 years of experience in various roles in the digital marketing and optimization field. Most recently, they served as the Sr Manager of Digital Campaign & Optimization at Quanta Credit Services, Inc. In this role, they were responsible for implementing and optimizing digital campaigns.

Prior to their current role, Wei Zheng MBA held the position of Executive Director at Skyvision US Holdings from 2016 onwards. Here, they played a key leadership role in the company's operations.

Wei Zheng MBA also has experience as a Digital Optimization and Experimentation Manager at Caliber Financial Services. In this role, they managed various tools and platforms such as Google Analytics and Google Tag Manager, and were responsible for developing testing processes and conducting A/B and multivariate testing.

From 2019 to 2020, Wei Zheng MBA worked as a Digital Optimization Manager at MGM Resorts International. They led a team and coordinated website revenue optimization initiatives, focusing on improving site engagement and conversion rates.

Prior to that, they served as an Ecommerce Optimization Manager at Caesars Entertainment Corporation, where they successfully implemented personalization campaigns on the company's website.

Additionally, Wei Zheng MBA has experience in the realm of entrepreneurship as the Founder/COO/Digital Marketing Manager of OilPaintingTown.com. They successfully managed two B2B2C retail eCommerce platforms in the home improvement and decoration industry.

Earlier in their career, they held roles such as Digital Marketing Director at Shanghai Media Group, Product Manager at SupplyPro, and International Key Account Manager at Sanyei Corporation.

Overall, Wei Zheng MBA's work experience showcases their expertise in digital marketing, optimization, team leadership, and entrepreneurship.

Wei Zheng has a Master of Business Administration (MBA) from Thunderbird School of Global Management. They also hold a Master of Business Administration degree from Arizona State University. Prior to their MBA degrees, Wei Zheng obtained a Bachelor's degree in Civil Aviation from Nanjing University of Aeronautics and Astronautics. In addition to their formal education, Wei Zheng has obtained several certifications, including "Disrupting Yourself", "Managing Team Creativity", and "Using Questions to Foster Critical Thinking and Curiosity" from LinkedIn. These certifications were obtained in December 2019.