Christina Mickow is the Vice President of Consumer at Quantium. They previously held the role of Global Head of Strategy & Insights for Amazon Fresh Private Brands, where they developed innovative insights programs and strategies that enhanced customer engagement. Prior to Amazon, Christina served as the US Chocolate Bars Insights Leader at Mars, driving turnaround strategies for core business growth. Their experience includes significant contributions to Perdue Farms as Head of Consumer Insights, where they established a comprehensive insights capability and influenced decisions at the highest levels of the organization. Christina holds a BA from Northwestern University in Mathematical Methods in the Social Sciences and Psychology.
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