Lauren Bucher

Lauren Bucher has an extensive work experience history in marketing and communications. Lauren started their career as a Marketing Communications Specialist at Adept Technology, Inc. where they managed various marketing projects and initiatives, including rebranding, acquisitions, trade shows, and product launches. Lauren also played a key role in implementing Salesforce and Eloqua systems and organizing global networking events.

Afterwards, they joined Nuvera Fuel Cells as a Marketing Communications Specialist, where they managed all marketing communications programs and worked on the pre-market launch of fuel cell electric vehicles in collaboration with automotive OEMs.

Lauren then moved on to Thermo Fisher Scientific, initially working as a Sr. Marketing Communications Specialist for the Water Analysis Instruments division. In this role, they developed and executed global marketing communications programs across various media platforms. Later, they took on the role of Marketing Communications Manager for the Laboratory Equipment Division, where they managed integrated campaigns, messaging development, lead generation, and budget management.

Most recently, Lauren has served as a Marketing Director at Quantum Analytics, Bold View Capital, and Rhine Laboratories. At Quantum Analytics, they modernized sales and marketing processes, launched marketing automation integrated with Salesforce CRM, and managed the corporate rebranding program. At Bold View Capital, they held a similar role as Marketing Director. In their current role at Rhine Laboratories, they built the marketing foundation for the company, including key messaging, go-to-market strategy, and digital marketing tactics.

Overall, Lauren Bucher has demonstrated expertise in various aspects of marketing and communications, successfully leading projects and initiatives to drive company growth and achieve marketing objectives.

Lauren Bucher completed their Bachelors degree in Economics at the University of Toronto - Victoria University from 2001 to 2005. In 2018, they obtained a Digital Marketing Nanodegree from Udacity. Lauren holds additional certifications including a Salesforce Certified Administrator (SCA) from Salesforce, a Google Analytics for Beginners certification from Google, a Salesforce Certified Pardot Specialist from Salesforce, a Digital Marketing Nanodegree from Udacity, and an Inbound Marketing Certification from HubSpot.