Shefali Gupta

Shefali Gupta is an accomplished Associate Partner at Quantum Consumer Solutions, specializing in insights and strategy since March 2017. With extensive experience in brand positioning, consumer behavior analysis, and strategic roadmaps, key highlights include mapping cultural beliefs for a leading health and hygiene brand's market entry in the EU and conducting ethnographies for brand purpose communication across multiple regions. Previous roles include Brand Strategy and New Product Development at Unilever, contributing to the Clean India Mission, and marketing positions at McDonald's India, where Shefali launched significant initiatives like the Breakfast Platform. Earlier career experience at McCann Erickson focused on Coca-Cola's brand strategy and communication campaigns. Shefali Gupta holds an MBA in Marketing and is currently pursuing an Executive MSc in Behavioral Science at The London School of Economics and Political Science.