Isabel Pascoe MBA has extensive experience in various roles within the marketing and business development fields. Isabel began their career at Egencia, where they held positions as Sr Director of Global Programs and Business Development, and Director of Business Planning. During their time at Egencia, they successfully secured a major North American account worth over $50 million in sales.
Isabel then moved on to Loblaw Companies Limited, where they served as Sr. Director of Planning. In this role, they were responsible for all business planning activities, including pricing and distribution strategies, for a $3 billion sales base. Isabel also implemented a control label review that led to increased sell-through, pricing flexibility, and profitability.
Afterward, Isabel joined Rogers Communications, where they held two positions. As Director of Marketing for Fido and Prepaid, they doubled marketing campaign results and increased prepaid account migration by 40% year over year. Isabel also served as Director of Value Management, overseeing a budget of $800 million for credits and discounts for wireless and residential services. In this role, they developed KPIs and analytical insights to deliver a great customer experience while reducing the credit and discount budgets by 20%.
Following their time at Rogers, Isabel worked at SiriusXM Canada as Director of Loyalty and Retention. In this position, they designed and implemented marketing campaigns to enhance customer engagement and loyalty. Isabel also identified product requirements and pricing strategies to deliver optimal value to customers in targeted market segments.
Currently, Isabel is the VP Commercial at Quark Expeditions. As a member of the leadership team, they are responsible for identifying and executing commercial strategies to drive operational profitability and ensure scalable results. Isabel also focuses on growing profitability in various channels and promoting commercial excellence.
Isabel Pascoe has an MBA from the Ivey Business School at Western University. Isabel also obtained a degree in Social Media Marketing with a specialization from Northwestern University. Prior to that, Isabel completed their Bachelor of Science in Computer Science at The University of Kansas. In addition to their formal education, they have obtained several certifications including the Google Analytics Certification from Google in January 2020, the Agile Marketing Foundations certification from LinkedIn in February 2018, and the Salesforce for Sales Managers certification from LinkedIn in February 2018. Isabel also holds certifications in Display & Video 360, Google Campaign Manager, Google Creative, and Search Ads 360 from Google, but the exact dates of obtaining these certifications are not provided.
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2020 - present