Laurens Sanders

Laurens Sanders serves as the Group Marketing Head at Quatra since June 2025, following a significant tenure as the Director of Marketing & e-Commerce at AVA from March 2019 to June 2025, where a team of 10 was led to create an effective omnichannel strategy. Prior experience includes the role of Strategist - Strategic Planner at Colruyt Group from September 2016 to March 2019, focusing on devising strategies across the organization while analyzing economic and market trends. Laurens began a professional career as a Communication Officer at IGW from November 2013 to September 2016, collaborating closely with the CEO on communication and branding initiatives. Educational qualifications include a Master of Science in Business Economics from Ghent University and a Postgraduate Executive program in Digital Marketing and Communication from KU Leuven.