Laura Burk, MBA

Laura Burk, MBA has a diverse range of work experience spanning various roles in marketing and analytics. Laura currently serves as a Marketing Analytics Manager at Weber-Stephen Products LLC. Prior to that, they worked as a Contractor for QuaXigma, specializing in product, data, and marketing.

From 2018 to 2019, Laura worked at Essendant as a Product Manager, Analytics. Laura'sresponsibilities included creating digital analytics solutions to enhance the customer experience and increase conversion rates. Laura also developed a roadmap for improving metrics and user interface through the creation of interactive dashboards and the analysis of customer journeys.

Before Essendant, Laura worked at Grainger as a Marketing Analytics Contractor and later as a Marketing Analytics specialist. In these roles, they were responsible for designing measurement plans and strategies to reach dormant customers and assess the effectiveness of integrated marketing initiatives. Laura provided valuable insights that contributed to growing and retaining business.

Laura's earlier work experience includes a significant tenure at Allstate, where they held various positions from 2001 to 2017. Notably, they served as a Marketing Manager, leading cross-functional teams to improve online advertising measurement and call-based campaign measurement. In addition, they implemented new measurement methodologies and conducted analysis on customer behavior.

Overall, Laura Burk, MBA has accumulated a wealth of experience in marketing analytics, specializing in areas such as digital analytics, customer behavior analysis, and the design and implementation of measurement strategies.

Laura Burk has a Bachelor of Music degree in Music Theory and Composition from Roosevelt University. Laura also holds a Master of Business Administration (MBA) degree in Marketing from the same institution. In addition to their degrees, Laura has obtained several certifications including a Certificate of Proficiency in Quantitative Analysis from the Burke Institute, a Certificate in Leadership Development from the American Management Association, and a Tableau Desktop Certified Professional Certification from Tableau Software.