Helga Els is a seasoned professional with extensive experience in digital product ownership and business analysis. Currently serving as a Digital Product Owner at QTAC since May 2017, Helga has successfully led key projects transitioning from the Overall Position (OP) to the Australian Tertiary Admissions Rank (ATAR) method for ranking secondary students in Queensland, including the development of a digital portal for ATAR delivery. Prior roles at QTAC included Senior Business Analyst and Project Coordinator, focusing on business analysis and project coordination for admissions cycle activities. Helga's earlier career includes owning Owl IT Products and serving as Senior Development Manager at UTi Worldwide (DSV A/S), where responsibilities encompassed IT management, business analysis, and the development of mobile solutions for courier services. Helga holds a Bachelor of Commerce degree from Rhodes University, specializing in Information Systems, Management, and Commercial Law.