Alicia van Wyk

Brand Marketing Manager at Queensway

Alicia (Newn) van Wyk is an experienced marketing professional currently serving as the Brand Marketing Manager at Queensway since October 2024. Previously, Alicia held the position of Marketing Project Manager at Lamington Group, where significant contributions included developing a new brand strategy and implementing successful email marketing campaigns that achieved a 90% revenue increase year-over-year. Alicia’s career also includes roles such as Project Lead for Community for Brunei, focusing on branding and marketing for a non-profit e-commerce platform, and various positions in digital marketing and project management across multiple companies. Alicia holds a Master’s Degree in Marketing Strategy and Innovation from Bayes Business School and a Bachelor’s Degree in Hospitality Management from The Manchester Metropolitan University.

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