Varinia Flores

Varinia Flores is a seasoned digital merchandising leader currently serving as the Senior Manager of Site Merchandising and Optimization at Quest Diagnostics. With over a decade of experience in the fashion e-commerce sector, Varinia has previously held roles including Director of Site Merchandising and Email Marketing at Zappos, where they aligned product stories and seasonal campaigns, driving significant improvements in customer engagement and conversion rates. Varinia holds a B.A. in Journalism from the University of Arizona and has contributed to various creative and marketing initiatives across multiple platforms.