Raymond Chau is a seasoned digital analytics professional with extensive experience in defining measurement frameworks and optimizing digital performance across various platforms. Currently serving as the Lead Digital Analytics Specialist at Questrade Financial Group since January 2024, Raymond previously founded Empathy Limited, where support is provided to brands in tracking digital performance. Prior roles include Marketing Science Lead at Critical Mass, where oversight of marketing analytics for major automotive clients was performed, and Regional Senior Web Analytics Manager at Fidelity International, focusing on digital measurement strategies across Asia. With experience at companies such as MRM//McCann and Isobar Hong Kong, along with teaching Google Analytics at General Assembly, Raymond possesses a strong foundation in analytics and insights backed by a Bachelor’s degree in Information Engineering and a Diploma in Graphics Design from The Chinese University of Hong Kong.
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