Tracy Battin is an experienced media and marketing professional with a comprehensive background in integrated media strategy and planning. Currently serving as the Director of Integrated Media Strategy & Planning at Questrade Financial Group since July 2023, Tracy previously held key leadership roles including VP of Business Leadership at Cossette Media and VP, Head of Media at No Fixed Address Inc. Notable expertise includes developing strategic media approaches, driving thought leadership, and fostering collaborative relationships across various teams to enhance client business outcomes. Tracy has also held positions at dentsu X, Dentsu Media, and Loblaw Companies Limited, where responsibilities spanned account direction, media planning, and budget management. Educational qualifications include a Bachelor of Arts in Psychology from The University of British Columbia and further education from the British Columbia Institute of Technology.
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