Asbjørn Ethelberg

Vice President & Head Of Strategy at Qufora

Asbjørn Ethelberg currently serves as Vice President and Head of Strategy at Qufora, a position held since March 2025. Prior to this role, Asbjørn worked at Coloplast from August 2016 to March 2025, where responsibilities included directing Global Sales Excellence and leading the Commercial Excellence teams within the Wound & Skin Care business unit. Previous experience encompasses commercial development management roles at Arla Foods Ingredients and participation in Arla Foods' F15 Graduate Leadership Programme. An academic background includes an MSc in Economics & Business Administration from Copenhagen Business School, along with a master's in International Management through CEMS. Additional studies were completed at various institutions, showcasing a comprehensive education in business and management.

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Qufora

Qufora is a design-focused medical device company. We enable people with chronic bowel disorders to live a more fulfilled life. By breaking the limits of conventional thinking, we develop solutions to improve the health of people and protect our planet for future generations. Our solutions set new standards and make toilet routines as effortless and natural as possible. Located in Denmark, north of Copenhagen in Allerød, we employ around 80 people. We have four subsidiaries and we are represented in 14 distributor markets.


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Headquarters

Allerød, Denmark

Employees

11-50

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